A versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels for luxury retailer Harvey Nichols. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives. As Womenswear Editor of the HN magazine, I have interviewed industry juggernauts including Dries Van Noten and Man Repeller’s Leandra Medine as well as breakthrough brands and emerging NEWGEN designers.
A digital native, I am fascinated with social media and millennial identity, a passion which has led me to writing copy for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Savage X Fenty and trunk shows in partnership with ELLE magazine, as well as mapping and creating communications for key commercial partners.
Enthralled by the synergy of costume and culture; I have delivered lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.