A versatile and engaging multimedia writer reporting on fashion, lifestyle and women’s rights, I drive all womenswear editorial content from conception to completion across multiple channels for luxury retailer Harvey Nichols.
As Womenswear Editor of the HN magazine, I have interviewed industry heavyweights including Dries Van Noten and Man Repeller’s Leandra Medine, as well as cult brands and emerging NEWGEN designers. A digital native, I’m fascinated with social media and millennial identity – and, more specifically – what makes people tap ‘like’. Whether it’s a witty Instagram post or a long-form feature, I create content that converts. In my role as Senior Online Writer, I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives.
An experienced copywriter, I also work across marketing campaigns within the wider business. Key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Rihanna’s Savage X Fenty launch and trunk shows in partnership with ELLE magazine. I also plan and create communications for key commercial partners including Disney, Levi’s and Atelier Swarovski.
A confident public speaker, having delivered lectures and short courses on fashion history and digital cultures at UCA and LCC, I am interested in the intersection between fashion, modern culture and the female experience.