Versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives. As Womenswear Editor of the HN magazine, I have interviewed industry juggernauts from Dries Van Noten to Man Repellers’ Leandra Medine.
A digital native, I am fascinated with social media and millennial identity, a passion which has led me to taking over all written content for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Savage X Fenty and trunk shows in partnership with ELLE magazine.
Enthralled by the synergy of costume and culture; I have delivered lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.